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Boost, Build & Balance Your Child’s Nutrition

Kids these days! We often bemoan how easy the next generation has it, but with today’s kids this isn’t necessarily true – especially when it comes to their health.

In an ideal world (and on social media) we picture the youth of today eating healthy animal-shaped, rainbow-themed school lunches and snacks – freshly picked from their community gardens. But the reality is that kids are faced with some pretty big nutritional obstacles.

It’s hard enough to have kids eat their veggies, but today’s families are also faced with fast-paced lives where getting everyone fed is a feat unto itself. The wide-spread availability and aggressive marketing forces behind processed foods have pushed them front and centre, and even with the pressures of living an Insta-worthy life and a freshly updated Canada’s Food Guide, kids just aren’t meeting daily nutritional recommendations. Some cold hard facts about our kids dietary habits include:

  • Only 10% of Canadian grade 6‐12 students meet fruit and veggie intake recommendations
  • About 40% of this intake among Canadian children and teens is from juice and white potato
  • 84% of children consume less than one serving of fish/seafood per week
  • 55% of Canadian children & teens’ energy intake is from ultra-processed foods (soft drinks, fast food, confectionary, etc.)

The Microbiome & Gut Health Connection 

North American cultural tendencies toward over-sanitization, frequent use of antibiotics, too much screen time and separation from the natural environment have impacted children’s microbiomes.

The microbiome – our personal network of symbiotic bacteria – helps in digesting and absorbing nutrients, protects against sickness and plays a critical role developing a robust immune system. Early life exposures through diet and environment are critical in shaping a child’s microbiome for life!

Unfortunately, this impact on the microbiome has coincided with increases in allergies, obesity, intestinal disorders, ADHD and a 67% increase in asthma (more prevalent among children) from 2011 to 2012. Even with probiotics hitting the mainstream, the only source for most kids are sugary, flavoured yogurts.

It’s becoming increasingly obvious that kids need help in building up nourishment and resiliency to the abundance of harmful dietary & environmental influences... over-sanitization, antibiotics & low intake of fruits and vegetables, fibre and omega-3s!

So, what can we do to get our kids on the right track? What do they need for robust health and development?

We know that consuming a gut-friendly diet that includes PHYTONUTRIENTS, FIBRE and OMEGAS nourishes children, supports their gut health and helps protect them from autoimmune conditions early in life. We also know that it’s also vital for the development of a healthy immune system, both in childhood and as an adult! And while we can’t come over and tell your kids to put down the screen and get outside – we can offer support in nourishing the bodies and brains of the next generation.

 How to Boost, Build & Balance Your Child’s Nutrition

We partnered up with Joyous Health to bring your kids a line of supplements that gives them the essential nutrition they need for a healthy body, gut and life! Our Genuine Health-y kids line makes nourishment easy as 1-2-3!

  1. BOOST their nutrition with fermented organic gut superfoods+ kids

Every scoop is made with 22 organic, whole food, polyphenol-rich ingredients and prebiotics that nourish the body and gut with a yummy grape flavour they’ll love. Not only that – it’s fermented to provide a rich source of amplified plant nutrients for overall health, Non-GMO Project Verified and free from dairy, soy, gluten and peanuts.

  1. BUILD their healthy gut flora with advanced gut health probiotic kids 

A made-for-kids probiotic containing 7 strains specifically chosen for tiny guts, in yummy lemonade chewables they’ll love! A unique “honeycomb” technology delivers the strains exactly where they’re needed for better oral and digestive health. Plus, advanced gut health probiotic kids has the convenience of room temperature-stability with label claim 5 billion CFU GUARANTEED at expiry. 

  1. BALANCE their EFAs with omega3+ kids +D3

Provides omega-3 fatty acids – an essential supplement – in a simple, clean source that provides their daily EPA and DHA – key nutrients in brain and eye? development. Each serving also contains 600 IU of vitamin D and 5.5 mg of lutein for protection from blue light, in a yummy cherry flavour they’ll love!

Genuine Health-y kids line of supplements is a complete approach to boost, balance and build children’s unique nutritional needs and gut health! Providing a simple, daily nutritional insurance policy that supports clean, whole food nutrition and makes colourful, varied fruits and vegetables appealing to perhaps the most discerning critic – kids!



Minacker, et al. Low Frequency of Fruit and Vegetable Consumption Among Canadian Youth: Findings From the 2012/2013 Youth Smoking Survey. J School Health 2016; 86:135-42

Black, et al. Do Canadians meet Canada's Food Guide's recommendations for fruits and vegetables? Appl Physiol Nutr Metab. 2013 Mar;38(3):234-42.

Black, et al. Fast food intake in Canada: Differences among Canadians with diverse demographic, socio-economic and lifestyle characteristics. Can J Public Health. 2015 Feb 3;106(2):e52-8

Moubarac, et al. Consumption of ultra-processed foods predicts diet quality in Canada. Appetite. 2017 Jan 1; 108:512-520


American Journal of Clinical Nutrition, 2018 (vitamin D)


Mennella JA, Finkbeiner S, Lipchock SV, Hwang LD, Reed DR. Preferences for salty and sweet tastes are elevated and related to each other during childhood. PLoS One. 2014 Mar 17;9(3):e92201.

Letona P, Chacon V, Roberto C, Barnoya J. Effects of licensed characters on children’s taste and snack preferences in Guatemala, a low/middle income country. Int J Obes 2014

Black JL, Billette JM. Do Canadians meet Canada’s Food Guide’s recommendations for fruits and vegetables? Appl Physiol Nutr Metab. 2013 Mar;38(3):234-42.

Ventura AK, Worobey J. Early influences on the development of food preferences. Curr Biol. 2013 May 6;23(9):R401-8.

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